So you’ve made the decision to hire an Internet marketing company… now what? Choosing the best SEO firm can be tough if you haven’t done your research. Therefore, when searching for a company that meets your needs (and budget), there are quite a few things to consider and it may be a bit of a process. A good SEO company will be up-to-date on the best practices, while constantly evolving along with the industry. Below are a few tips that will help you choose the best SEO firm out there.
- Know your goals
It’s important to have a certain goal in mind when choosing an SEO company. Whether it’s to increase your bottom line, further your social media efforts, receive more visitors, improve conversion rates, or (most likely) to improve your search engine rankings, ensure that you have specific goals in mind that you can tell potential SEO firms.
- Think beyond SEO
When it comes to SEO, there is a lot going on behind the scenes to help improve your search engine ranking. A good SEO company will offer link building, web design services, copywriting, social media, and much more to further your campaign efforts. These services all have an effect on SEO and it’s important to take these aspects into consideration as well.
- Get recommendations and examples
When speaking to a potential SEO firm, ask for client referrals. Word-of-mouth is a common way to find an SEO firm, but there are a variety of resources out there to help you, like SEOCompanies.com. You should also ask for examples of sites the company has optimized, along with explanations of what they have done. Check out the company’s own website, along with their search engine rankings, as well.
- Don’t be fooled by prices
A high price doesn’t guarantee the best quality campaign and a low price doesn’t indicate the most cost-effective option. Rather than focusing on the price, focus on the company’s plan for your website, along with their examples and recommendations. More often than not, you should be able to go with your gut after doing your research to find the right SEO company.
It’s important to avoid companies that make suspicious promises and claims that sound too good to be true. No company can guarantee you a No. 1 ranking. Look for quality over quantity (more links doesn’t necessarily mean quality links). Remember, a good SEO company will be up-to-date on the best practices, while constantly evolving along with the industry.