About SEO Companies

SEOCompanies.com is owned and operated by Insight Quote. The goal of SEOCompanies.com is to help companies locate reputable SEO providers based on the specific needs of their company. Other websites rank SEO companies based on a process that is far less than transparent and assumes every vendor is a good fit for every client. Our goal is to assist companies in finding the SEO provider that best matches what they truly need. No rankings, just results.

This Post Will Shock You and Might or Might Not Include a Video of a Sneezing Cat: Click-Bait and Content

Have you ever been a victim of click-bait? I’m not too ashamed to admit that I have. Usually it’s the Huffington Post or Slate that is the culprit. They’ll seduce me with a strong adjective like “shocking” or “mesmerizing” in the title, or describe their list as things that I must do, see or eat before I die. I’m not alone. One person was so annoyed by the Huffington Post, he created the Twitter account @HuffPoSpoilers, so other readers wouldn’t have to get baited like he was.

Buzzfeed takes click-baiting a step further with 1001 different articles about cute cats and quizzes to tell participants which 1980s NBC sitcom sidekick they are. Today, my Facebook Newsfeed was littered with posts from friends declaring which cheese they scored in a Buzzfeed quiz so aptly titled “Which Cheese Are You?” I would be lying if I said that I didn’t feel kind of silly clicking these things, but I have to admit that they are effective. Is click-bait the future of content marketing?

Not really, because it always has been a part of content marketing. In fact, i09 did a pretty good job of chronicling the history of American journalism and showcasing how click-bait was important to the early 20th century newspapers. William Randolph Hearst gained fame and fortune through sensationalist Yellow Journalism headlines. Furthermore, the most esteemed award in journalism is the Pulitzer Prize – named after New York World publisher, Joseph Pulitzer. Pulitzer had no issues with making the mundane melodramatic either.

The point is that creating titles that will make people click your link or read your article is the past, present and future of content. When you create content or look for SEO companies to create the content for you, it could have the most in-depth and quality substance out there, but if the title is a snooze, you’re not going to get the maximum exposure you can get, nor the advertising bucks that come with the extra clicks. At the same time, though, if you lure your reader and don’t deliver, nobody is going to share your article or come back to your site.

Therefore, you have to do both. The creativity of the title should match the quality of the content so you have something that is valuable to your readers. And once they reach your site, maybe they’ll hang around and see what else you have to offer. In his Guardian defense of click-bating, Steve Hind noted that while Buzzfeed does draw all of those visitors with the cats and quizzes, it is also heavily investing in traditional media reporting to become a respected site and to keep people engaged and returning.

Titles matter extraordinarily, but you won’t do your marketing campaign any favors if you don’t have the content to back it up. Speaking of that, I almost forgot the sneezing cat…

Image: http://www.collegehumor.com

4 Tips for Choosing the Right SEO Company

So you’ve made the decision to hire an Internet marketing company… now what? Choosing the best SEO firm can be tough if you haven’t done your research. Therefore, when searching for a company that meets your needs (and budget), there are quite a few things to consider and it may be a bit of a process. A good SEO company will be up-to-date on the best practices, while constantly evolving along with the industry. Below are a few tips that will help you choose the best SEO firm out there.

  • Know your goals

It’s important to have a certain goal in mind when choosing an SEO company. Whether it’s to increase your bottom line, further your social media efforts, receive more visitors, improve conversion rates, or (most likely) to improve your search engine rankings, ensure that you have specific goals in mind that you can tell potential SEO firms.

  • Think beyond SEO

When it comes to SEO, there is a lot going on behind the scenes to help improve your search engine ranking. A good SEO company will offer link building, web design services, copywriting, social media, and much more to further your campaign efforts. These services all have an effect on SEO and it’s important to take these aspects into consideration as well.

  • Get recommendations and examples

When speaking to a potential SEO firm, ask for client referrals. Word-of-mouth is a common way to find an SEO firm, but there are a variety of resources out there to help you, like SEOCompanies.com. You should also ask for examples of sites the company has optimized, along with explanations of what they have done. Check out the company’s own website, along with their search engine rankings, as well.

  • Don’t be fooled by prices

A high price doesn’t guarantee the best quality campaign and a low price doesn’t indicate the most cost-effective option. Rather than focusing on the price, focus on the company’s plan for your website, along with their examples and recommendations. More often than not, you should be able to go with your gut after doing your research to find the right SEO company.

It’s important to avoid companies that make suspicious promises and claims that sound too good to be true. No company can guarantee you a No. 1 ranking. Look for quality over quantity (more links doesn’t necessarily mean quality links). Remember, a good SEO company will be up-to-date on the best practices, while constantly evolving along with the industry.

Three Easy Content Opportunities you Might be Missing Out On

If you’ve been running your own online marketing campaign or if you’ve hired a third-party to help out, you know by now that Content is King. You’ve probably perfected your on-site content from the inside out, created a blog, and set up some social media profiles – after all, creating a web presence is the essence of SEO. But there are some lesser-known, yet equally simple, content opportunities that not every company knows about. When you’re looking to boost your rankings, you simply can’t pass up an opportunity.

Stretching Content with Social Shares
Did your company recently make a commercial that got posted to YouTube? Did you write an insightful or helpful blog post? Did you make an infographic about the upcoming holiday? Once you post a piece of content, you’re not at the end of your rope – share it!

You probably have a Google+, Facebook, Twitter, LinkedIn, or even Pinterest account for your company, so you’d be silly not to circulate your content around those social channels. When you post a new blog, let your Facebook and Twitter followers know. When you post a tutorial on YouTube, it should go straight to Pinterest. Content isn’t a dead end – you can even re-share old content if it suddenly becomes relevant again.

Writing Press Releases
When you release a new product, partake in a charity event, or run a major holiday sale, the world deserves to know about it. Write a press release and have it promoted through one of the many press release distribution sites. Most SEO companies have a membership with a distribution site already, so don’t be afraid to let them know you want to take advantage of the opportunity to spread some news. If not, there are plenty of free, one-time, and inexpensive memberships available.

Getting Into the Media
If you’re not signed up with HARO – Help A Reporter Out – you should be. They send daily e-mails that let you know when reporters are looking for stories on certain topics. You’re the expert of your business, so if something relevant comes up, why not take the opportunity for some free press? All you have to do is check these e-mails and respond to reporters who are looking to write a story on something that’s up your alley.

The people who put in that little bit of extra effort are the ones who make a name for themselves. Any coverage of your company is useful to you, especially when it’s on another site. Make use of social media profiles and news opportunities to get your name out there and create useful, organic links!