Guest Blogging: How to Find the Best Website for Your Guest Blog

When you publish a guest post on an authoritative website, it’s a huge score. Whether that website is The Huffington Post, Forbes, Business Insider, or a New York Times blog, your published article opens the doors of your business and website to an expansive base of readers.

Let’s simply refer to these types of authoritative sites that cover general news as “broad websites.”

Other kinds of websites that are great to be published on are authoritative websites that cover a single topic specific to your industry. Some of these websites include Entrepreneur (for startups) and TechCrunch (for IT companies).

Let’s refer to these as “niche websites.”

Getting published on an authoritative broad website builds readership, recognition, and a high quality link to your website. This is a link that produces traffic to your site via the published article and increases your rankings. Search engines like Google give your website more authority in search engine results pages (SERPS) when they see that a link from a highly authoritative site is pointing to it.

Getting published on an authoritative niche website builds readership, recognition, a high quality link and rapport. As you can see, getting published on an authoritative niche website builds everything an authoritative broad website does – in addition to rapport. And rapport is the element that gets you the most value for your guest blog. In addition to getting an authoritative link back to your website that search engines love, you’ll get conversions from the rapport that is established.

When you publish on a niche website, the rapport comes easily because you’re covering a topic people are already deeply interested in. Most likely, they didn’t just stumble across it. They were looking for it. And when you show them you’re experienced and willing to share important information and even secrets, readers begin to like and trust you. This is amazing for converting readers into faithful followers and customers.

For example, let’s take an IT company that’s using guest blogging to improve their SEO. Say they write an amazing article, pitch it to The Huffington Post (broad website) and TechCrunch (niche website), and it gets accepted by both. Both websites want to publish it, so now the IT company is faced with a decision: Publish the article on Huffington where it will be placed in front of an expansive audience, or publish the article on TechCrunch where it will be placed in front of a smaller audience that lives for technology?

For SEO and conversion purposes, niche websites that are as authoritative in their industry as broad websites are globally are always worth prioritizing.   

Now, with that said, let’s get real for a minute.

The truth is that your company may not have the authority necessary to attract attention from websites like The Huffington Post and Tech Crunch.

This is fine though, and exactly why we created something called the Guest Blogging Tier System. But before we show you that – a simple guest blogging system anyone can use to improve rankings – we want to share a handy little tool with you.

A Handy Little Tool that Helps You Determine a Website’s Authority
This tool is called the MozBar – an SEO toolbar – and is available for the Google Chrome and Firefox browser.

What this tool does is produce a number from 1-100 for a website that indicates the strength of the website’s authority. The higher the number, the more authoritative that website is and the more you should want to get published on it.

Here’s an example of how it looks in SERPs …

What’s indicated by the blue bar is that The Huffington Post has only a slightly higher domain authority (98) than TechCrunch (96).

Now, using the Huffington Post-TechCrunch example and the MozBar information above, it’s easy to see why it would be better for an IT company to publish an article on TechCrunch rather than The Huffington Post.

But say that TechCrunch’s domain authority (DA) was 85 instead of 96. Would it still be better for the IT company to get published on TechCrunch rather than Huffington Post? In a word, yes – and this is a common “DA vs. relevancy” judgment call you’ll face during your guest blogging endeavors. It’s also a judgment call you’ll get better at making as you acquire more guest blogging experience.

The Guest Blogging Tier System
Because not every company or person has the authority to attract attention from high-DA websites right off the bat, we’ve set up a Guest Blogging Tier System you can use to acquire the best guest blogging opportunity for yourself or your company.

The best part about the tier system is that it’s incredibly easy to use and effective. All you have to do is start from the top – or the highest tier you think you can realistically get published under – and drill your way down. For instance, if you don’t receive any responses from tier 2 websites, drill down to tier 3. By starting at the most realistic tier and drilling down, you’ll be able to get your article published on an authoritative website.

  • Tier 1 Websites: DA 80-100
  • Tier 2 Websites: DA 60-79
  • Tier 3 Websites: DA 40-59
  • Tier 4 Websites: DA 20-39

For websites with a DA of 20 or lower, you’re better off publishing your post on your own website. Why give your quality piece to a website that’s less authoritative than your own?

Some Things to Remember About Guest Blogging

  • Look for links at the bottom of websites that say “Contribute” or “Write for Us.” Follow these links for the best chance of acquiring a relationship and potential guest blogging opportunity with that particular website.
  • If you don’t see such a link, contact the website’s administrator through a contact form or e-mail and say you’re interested in contributing an article to the website. In your message, copy the title of your article, a brief summary, and the first few paragraphs of the article.
  • If a website administrator responds and accepts, maintain a healthy relationship with your new contact for future guest blogging opportunities. While it’s important to diversify your link profile, consistently publishing the occasional guest blog on an authoritative website will only help you.
  • After your article is accepted, make sure the website allows you to put a “dofollow” link to your website in the article’s author section.
  • DO NOT ask questions about links before your article is accepted or a relationship is formed.

If guest blogging comes down to time for you, you may want to consider hiring an SEO company to write articles and acquire opportunities on your behalf. Match an SEO company with your unique needs today and get the help you need!

The Importance of Successful Blogging in Your SEO Campaign

While the goal of SEO is obviously to move higher in the search engine rankings with various white-hat tactics, all of these techniques also help your brand become known as a thought leader in your specific industry. One major component of SEO is blogging. You may have heard the phrase “Content is King,” and for search engines, it’s true. However, blogging also aids in developing leads, keeping site visitors engaged and coming back for more, and becoming the go-to for industry news, tips, and great content. By blogging yourself or with a reputable SEO company, you will solidify your stance as an industry thought leader while creating relevant and unique content to keep readers coming back – this in turn creates an increase in organic traffic, along with improving your technical SEO.

So what makes a successful blogger?

  • Update Regularly

While updating daily is not necessary, it is important to update your blog on a regular basis. By providing fresh, new content at least once a week, readers will keep coming back and Google will recognize and reward your efforts.

  • Write about Trending Topics

See what’s trending in your industry and write about it. A great way to see what people are talking about is to check out the trending Twitter hashtags or online news outlets. Google allows you to create an alert using different keywords, so that when a news story comes out on the subject, you’re alerted immediately. By writing about what people want to read, you will increase your site’s traffic naturally and again, become the place people go to first when they want to know what’s new in the industry.

  • Write Easy-to-Read Copy

Keep in mind that you’re writing a blog, not a research paper. Therefore, copy needs to be easy to read, as most people tend to skim content online. Make use of headings, bullet points, and lists – anything that makes your content appear more user-friendly. Avoid large blocks of text and keep in mind that blog posts should only be about 300-500 words. Break up text with mixed media every so often, as well.

  • Share via Social Media

Get the word out about your blog and communicate with others in the industry and potential customers by using social media. Great social media outlets for blogging include Twitter, Facebook, LinkedIn, and Google+. Ask others their thoughts on your most recent blog topic to get the conversation started and comment on other people’s blog posts – they will likely return the favor.

These are just a few things that make a successful blogger and, therefore, a successful SEO campaign. By creating a blog and updating it regularly, you will make your brand known and develop leads while organically increasing the traffic to your site. Aside from improving technical SEO, blogging is a great outlet to solidify your stance as an industry thought leader.

Make Your Blog Post Standout with these 3 Post Formats

The purpose of a company blog is for businesses to provide web audiences with business-related information, especially pertaining to products and services. This helps them connect with web audiences and create relationships to turn visitors into customers. In regards to the usefulness of blogs for SEO purposes, SEO companies understand the impact a company blog plays in helping a site stand out. Because blog content is consistently updated with targeted keywords used throughout, search engines crave the fresh content, helping a site to become visible.

While blogs help a site stand out in search engines, companies must also focus their attention on ensuring their posts attract web audiences. Just as businesses want to ensure they create a unique and attractive website for web audiences, the same concept applies to a blog. Rather than just writing what can sometimes appear to be a journal entry to web audiences, companies should focus on writing blogs in a format that attract web audiences.

If you’re looking to give your blog post format something more than just paragraphs piled onto each other, here are three blog post format ideas:

List tips & advice
Web audiences are on your blog because they want to learn about your company, products and services, and how it can benefit them. You can help them learn about your company, products or services by listing the benefits and describing each briefly. This not only helps web audiences learn more about your business in general, but helps turn blog visitors into customers.

How to’s
While web audiences may be aware of a product or service, and of its purpose, you can write a “How To” piece catering to what else web audiences can do with it. These types of blogs catch the attention of audiences because they learn something they may have not of already known about.

Keeping up with the latest news in your particular industry is usually a given. You can utilize this knowledge by creating a blog post out of it. Web audiences love studies, researches and statistics. If your company recently performed a study, whether one for customers and how they feel, or if a study was recently performed that relates to your company, turn it into a blog post.