Utilizing an SEO Company: 4 Important Factors to Understand Beforehand

While utilizing the services of an SEO company can help your site become more visible online through various strategies and techniques, prior to turning to an SEO company, there are a few steps your business should take beforehand. These steps will not only help you and the SEO company work together on a campaign, but these steps will help guide you to success.

1. Focus on understanding the value of the product or service
While businesses should focus on their competition, they should pay close attention to what their product or service has to offer. Rather than focusing on your competitor, first you should focus on the value of your product or service. What makes your product or your service so unique? What makes it better than what is already out there?

2. Truly recognize your audience and how the product or service relates to them
Instead of just assuming an age range of your targeted audience, truly recognize who they are and how the product or service benefits them. This is an essential part of your campaign success. Ask yourself why these customers would want this product or service and how it benefits them.

3. How will you form a bond with your customers?
Remember that your initial goal isn’t to just draw web audiences to your site, but to turn visitors into customers. The best way to do this is to form a bond with them. Customers want to feel appreciated and welcomed by businesses. Take the time to get to know them and communicate with them. By formulating a bond or relationship with them, you’ll create demand.

4. Determine the best channel for promoting your product or service
Although creating an attractive and SEO-enhanced site will help draw in visitors, you will need more than just an appealing and keyword-focused site. Determine where you audience is and how you can reach them. There are various channels to help draw attention to your site such creating a company blog and joining social media sites. You don’t necessarily have to join each, but determine which are best in capturing your audience.

By carefully analyzing these four factors ahead of time, you will be able to create and maintail a successful SEO campaign.

How to Write an Attractive Blog Post Title – 5 Tips on Creating a Catchy Title

As SEO companies stress the importance of providing valuable content on a blog, the first step in creating valuable content starts at the title. The blog title makes the first impression on web audiences, influencing them to read the first sentence of the post itself or turning them away from the blog in general. The title is a very powerful piece of content and one that SEO companies pay special attention to in order to attract web audiences.

Here are 5 simple tips to help you create a catchy title for your blog posts:

1. Follow the theme
Your blog itself should follow a common theme. This pertains to your particular industry or business. For example, if the blog is for your SEO company, then your general theme may be SEO, which your posts would cater to. Each blog post title should be relevant to the theme so as to avoid throwing off readers and to keep your blog consistent. 

2. Know your audience
Since you want to keep your blog alive and active, your focus is capturing the interest of your audience. Because a blog is the first piece of content an audience sees, keep them in mind when creating a title. Think of what type of title they would like in order to capture their interest.

3. Don’t generalize a title
Your title shouldn’t be general as this can throw off readers and can result in a dry title that bores readers. You should create a title that’s specific so readers understand what the post is about. You want to write a creative title so as to lure in readers. You can do this by asking a question, tapping into emotions, or writing persuasively or objectively. Also, you may want to create a title that readers aren’t familiar with or maybe wouldn’t necessarily expect, but one that’s still relevant to the blog itself.

4. Keep it active and alive
Just like you wouldn’t want to write a blog post that’s old news, the same applies to the post title. If a title seems like old news, no one is going to want to read the blog. You should keep each post title alive, active and current.

5. Make it easy to remember
You don’t want readers to read a blog title and instantly forget it. Rather, you want them to remember it. You want to create a title that isn’t too complex or destructive, or else they’re less likely to remember it.


Blogging & Social Media – A New Frontier for Online Marketers

Although virtually every business must utilize marketing strategies to promote their products and services, but in the modern marketplace, many companies find it difficult to determine which type of campaign is most effective.  Even online marketing options are increasing due to the skyrocketing popularity of social media, E-Commerce and blogging in recent years.  These new trends do create great opportunities for companies and they should be considered as more than just supplemental to an online marketing campaign, but essential.

While some traditional SEO methods are still effective, new techniques emerge each day which have proven to be useful to marketers.  Blogs and social networks are two platforms which should be considered viable tools to Internet marketers.  Both are able to help build strong and relevant link profiles for pages while simultaneously being considered authoritative by search engines.

Social media platforms such as Google+, Facebook, Twitter and others provide more than just a forum for customers to interact, they also promote brand awareness and help companies expand their valuable online presence.

Using social media and blogs to keep customers informed of new offerings is very beneficial for businesses.  Additionally, by providing online-exclusive incentives through social platforms or E-Commerce storefronts, brands can encourage their customers to utilize their site, store and social media offerings.

As Internet marketing continues to grow, social media and blogging will play an even larger role in the big picture of SEO and other related strategies.  Although there are constant changes in search engine optimization, social engagement certainly looks to have an important part in its long-term future.