What if Google Didn’t Exist?

What if Google didn’t exist?  Would your company still?  SEO tactics are related to engine algorithms.  SEO has ‘engine’ in its name; practices have to pay attention to engine evolutions.  However, is it a sound business strategy to build a business model to be so reliant on a specific service?  Google is a business just like yours.  To be successful, it must think ‘for itself.’  That often perplexes a number of search engine optimization specialists and business owners; but, it is a reality.

Consider the following online marketing methods, which are not Google-reliant.

Social Media

People get to social media platforms through search engines; yet, there are multiple search engines, not one.  However, though the majority of browsers use a particular engine, if the engine did not exist, there are others.  Rather than rankings, a brand can connect with consumers on social media platforms.  It’s another means to an eventual conversion.  So rather than taking the strict engine-rank approach, a brand can think about hosting messages on social media platforms.  Conveniently, a number of SEO agencies also offer such services.

Guest Appearing

A lot of brands do all they can to make the engines rank their content pages high.  It’s a very tough effort.  However, your brand can help others with their efforts while still attracting attention to your own.  Have ever thought about ‘guest appearing’ on another brand’s content?  This can take the shape of a written post, an audio interview, a white-board video, or other variety of hosted content.  Content helps make connections with a targeted audience.  Ensure to search for opportunities on other brand’s properties.

Freebies

Think about some major brands.  Have you ever received free samples in the mail?  The strategy is that they want you to sample their products first.  Why not?  If you believe in your product, then you want people to try it, right?  Think of providing free samples of products or hosting in-house events showcasing your brand’s services.  Search engine optimization is another method to intrigue a target market, correct? Well, finding consumers and getting your product/service in front of them physically is another way to make an impact.  In many ways, this method makes a stronger impact.  How is it connected to SEO?  Ask consumers to participate on your blog or write their own review or your product and post it online.

SEO Smorgasbord

What variety of SEO will fuel your online marketing diet?  Would you like a little link building?  Would you add a dash of content production?  How about a big batch of video production?  SEO agencies offer a variety of options to nosh upon.

Link Building

Link building sends positive signals to search engines related to your brand’s content and properties.  In essence, link building seeks to promote a larger viewing of your brand’s content as well as secure hyperlinks to your brand’s content.

Content Production

All of the above sentiments assume your brand has content to promote and share.  Content that is valuable to a targeted market. It could be audio clips of interviews, video files of services, or industry perspectives by team members.  Content can be anything but needs to intrigue web users.  SEO agencies seek content production assistants from all walks of life to fulfill clients’ needs.

Public Relations

PR can help a lot with link building as well as enforce trust and authority.  Often, PR people will seek opportunities to share your brand’s stories, triumphs, and perspectives.  Public relations seek to pass your brand’s messages off to a targeted audience, which may be as large as the entire world.

Video Promotion

Video promotion, for some SEO agencies could be a one or two part process.  Some could help promote your already-made videos or both help create and promote them.  Many browsers do not like to constantly read information.   They would rather see and hear it.  Video allows your brand’s messages to stimulate browsers in more ways.  For some brands, the ability to host commercials or related media is a powerful marketing tool.

Social Media

Many brands and individuals produce content.  In order to inspire more consumers of information, brands share on social media platforms.  The possibilities to engage consumers on social media platforms are limitless.  Some providers would emphasize brand participation on behalf of social media because it is a real-time platform; but, many brands do allow SEO providers full access to platforms and codes.

How to Relate to Your SEO Provider

When we outsource business services, we think of ourselves as the customer, just like we would if we were dining at a restaurant.  We expect to be served what we order.   That’s not an unlikely assumption.  However, what if the provider needed more than that, more than brief instructions and wishes?  That’s often the case related to search engine optimization services.

Consider taking the following steps to better relations with your SEO provider.

Inform Them of Your Customers

Marketing is the process of aligning offered goods and services with a target market.  Any product or service can be marketed by an SEO company in theory; however, the process is expedited and enhanced when clients present information about their target market.  As marketers know about marketing, a client knows their target market.  That’s the latter’s area of expertise.

Some SEO notions leverage automated notions, but personal notions make the best traction.  Help your provider help you.

Ask Questions

It’s not unlikely for an SEO provider to devote time and energy toward particular notions and then have clients stop the presses due to questions.  Rather than curb the inertia of your campaign, ensure there will be no reason to stop your initiatives from the very start.  Ask a lot of questions and ask your provider to explain in terms you understand.  Otherwise, unasked questions leave potential for paranoid clients and frustrated providers.

Quality/Quantity

It’s worthwhile to search for money ‘breaks’ on some products and services.  For instance, if you want a new pair of golf clubs, it may be worthwhile to wait until the shop down the street hosts an upcoming sale.  If you want your car washed, maybe you can save some funds by driving to the provider across town, which is hosting a grand opening event.  However, when it comes to SEO, most clients get what they pay for.  Moreover, most clients are disappointed in the long term for saving a few dollars in the short term.

The work is being performed on behalf of your business.  You want quality work done.

All/None

Be mindful when approaching SEO providers.  While they may be helpful, they’re also running a business.  They may inspire you to purchase more marketing power than you need at the moment.  Search engine optimization is not an all-or-none practice.  Be smart, think about your target market, and slowly ease into your marketing campaign, looking for areas to improve in the future.