Why an SEO Company is Saying Hello to OC/DC and Bye to SEO

Seems kind of crazy, right? But it’s true.

Copyblogger – our industry’s leading publisher of free Internet marketing information – is letting go of the term SEO.

According to Sean Jackson, CFO and partner in Copyblogger Media, “I have felt that the entire concept of SEO, while an important part of online marketing, had a very ‘spammy’ connotation.”

(Keep in mind that this is coming from the “resident SEO guy” at Copyblogger.)

“The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement. Yes, SEO is officially dead. Not the practice, but the term.”

If you’ve been part of the SEO and e-marketing mix even for just a couple years, you can probably sympathize with Jackson. As a client, you may have placed projects on freelancing platforms for “SEO articles” in the past. These are articles that never really benefitted your audience and eventually ended up hurting your SEO efforts. You know, the “brain dump articles” where you would link keyword-rich text back to your site’s homepage.

Sentences like the following abounded: “Everyone experiences [keyword] and is affected by [keyword], which is why it’s important to learn about [keyword].”

Useless sentences that muddied online search are just some of the reasons Jackson said “I really hate the term ‘SEO’” at the beginning of his OC/DC article.

What is OC/DC? And is Copyblogger Endorsing it Just Because It’s Cool?

OC/DC.

It brings to mind a mental disorder when, in reality, it’s anything but. In fact, it’s probably one of the things farthest away from a mental disorder, given that it means Optimizing Content for Discovery and Conversion.

It also brings these guys to mind…

And really, these guys are more similar to OC/DC than mental disorders. Why? Because the Copyblogger team is cool. AC/DC is cool. Mental disorders aren’t cool.

But shifting forward to what OC/DC really is – not what it reminds us of – OC/DC is synonymous with the same tactics Copyblogger has been writing about and employing for nearly a decade. Before coming up with a replacement term for SEO, the value-driven and open-minded Copyblogger crew made content marketing a part of SEO.

Now content marketing is SEO.

And who better to create a new term and lead the charge than Copyblogger – a content marketing company with the tagline, Solutions for Smarter Content Marketing.

So, to answer the second question: No, Copyblogger is not endorsing the term OC/DC just because it’s cool.

Copyblogger is endorsing the term OC/DC because:

  1. SEO is about informing people first, search engines second
  2. SEO is about conversion, not just getting on page one
  3. Useful content ranks better than “brain dump content”

In essence, using the term SEO no longer makes sense. You can drive as much traffic to your site as you want, but if your content is garbage, your leads will be garbage. And the practice that SEO should represent – and which is represented by qualified SEO companies – is the practice of gaining high quality leads, followers, etc.

Also, people are smart. And there’s nothing stopping them from leaving a crummy website, even if (for some odd reason) it does sit at the top of SERPs.

Which is why it’s better to focus on content, and, as OC/DC implies, optimizing content for discovery and conversion.

Remember, the idea behind SEO is not dead. The only reason it’s being replaced is because spammers and frauds can’t hack OC/DC. That would mean being smart, compelling, and value-driven – something Google loves and something you just can’t fake.

So thumbs up Copyblogger, and long live OC/DC.

Now here’s the answer to the first question regarding what OC/DC is, in its entirety.

SEO is Dead - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

Top 3 Signs of a Trustworthy Digital Marketing Agency

With the digital marketing landscape constantly changing, it can be overwhelming to try to stay on top of the most cutting-edge tactics. It can be even more daunting to try to learn and launch these efforts from in-house without breaking the bank. If you can find a quality vendor to become a strategic partner who you can trust to guide you in the right direction then you get the best of both worlds: up-to-date insights from industry experts with a price tag you can afford.

So how do you find that perfect vendor?

Here are three things to look for in an agency:

  1. No outsourcing.
  2. With unique, compelling content atop the list of things that search engines use to rank websites, look for an agency that does not outsource their copywriting. To make sure the content is up to your standards, ask for writing samples. After you have chosen a digital marketing agency and your campaign is getting ready to begin, it’s also a good idea to ask for a meeting with the copywriter who will be creating the content for your brand. Make sure you are on the same page, provide detailed information about what you do and don’t want, and keep your agency in the loop with any product changes/updates and outside PR efforts.

    1. Breadth of services.
    2. There are many different aspects of online marketing: web design & development, social media, content marketing, paid search, inbound marketing, and more. The benefit of hiring an agency is so that you have an expert in the field just a phone call away. Make sure the agency you hire offers a wide variety of online marketing services so you have a one-stop-shop for all your needs. If you can, ask for a conference call with a representative from each of these areas. A quick call could be all you really need to make sure your campaign is in the hands of a knowledgeable team of people.

      1. Previous success stories.
      2. Does the agency have a sampling of case studies that you can review? These can usually provide you with a feel for some of their marketing strategies. Because all industries perform differently when it comes to online marketing, it’s important to make sure the agency has the experience you need. The agency you want strategically aligned with your company will have the proven ability to get what matters most: results.

Why Do Businesses Seek Out Help from PPC and SEO Firms?

From PPC firms to SEO agencies, the constant demand for efficient online marketing management has led to the formation of hundreds of different internet advertiser companies over the years. Yet while business owners the world over have often heard of SEO development and pay per click advertising, not everyone has a clear idea of what these forms of online content development are meant to accomplish. Regardless of whether a company is a small start-up or a well-known business, the various aspects of search engine optimization offer benefits for just about any online-focused organization. The following are just a few accomplishments earned through the strategic use of SEO:

Better Search Engine Rankings

Among the most desirable outcomes for any company focusing on its search engine-friendliness is a better showing on search engine result pages (SERPs). Since the majority of online customers depend on search engines to find various products and services, smart business owners have begun to realize the importance of appearing above their competitors on keyword-related search results. Much of the work done by SEO companies these days emphasizes the optimization of a company’s website so that it includes elements which will give it a stronger showing on Google, Bing and other SERPs.

True Social Media Relevance

These days, over a billion users are registered on social media websites across every region of the world. Due to the immense number of people who maintain active roles on their social networks of choice, every company is looking to gain additional customers via these online sites. Seeing as a business can spend a significant amount of time and effort in building up its social media presence, many companies hire SEO agencies and other social media companies to handle these operations. A well-run marketing firm can use contests, regular status updates and other community-building activities to speed up the rate at which a company becomes relevant on social media.

Effective Pay Per Click Ad Campaigns

Although nearly every company uses PPC ads to sell their brand online, the number of truly successful campaigns is actually somewhat limited. These days, more and more businesses are relying on PPC-dedicated agencies to make sure their paid links get the desired amount of exposure and click-through rates. By utilizing strategic keyword and ad network selection, firms are able to obtain excellent results time and time again.