Three Common Mistakes Made by Social Media Advertisers

These days, nearly every company that chooses to market itself online does so via social networks. While traditional pay per click advertisements and organic SEO efforts are in high demand, countless companies the world over have been lured into social media due to its mass appeal. However, not all businesses that seek out future clientele on Facebook and other social sites end up getting the results they want. In fact, many amateur social campaign managers fall prey to the same common mistakes time and time again.

The Strong-Arm Marketing Approach
Far too many businesses initially approach social media advertising as they would any other form of marketing. Although major social media websites Twitter and Facebook both allow for traditional advertising, campaign managers still end up using traditional call-to-action marketing speak when posting in status updates or on user walls quite often. Simply put, this is a huge mistake.

When updating a company’s social media feed or reaching out directly to users, employees should always maintain a friendly and personable tone. The more successful businesses operating on these sites speak to their followers casually and ask them plenty of questions. It is with this approachable attitude that users are more likely to both interact with a company and click on its links. Sticking to updates and messages that read more like sales pitches than natural conversation only pushes customers away.

The Broad User Base Grab
Many companies try to grab as large a follower base as possible when first embarking on their social media campaigns. In the initial days of becoming listed on Facebook or Google+, every business struggles to build up a group of users who will share content with and for them. Some people make the mistake of trying to accomplish this by posting everywhere they can, but success usually comes as a result of very specified network activity. In particular, it’s always a good idea to look for relevant groups that are interested in a company’s product or service when building a follower base.

The Constant Deluge of Updates and Posts
At all times, companies must take care not to inundate their followers with countless posts or profile updates. Few things turn off users more than seeing their feeds being dominated by businesses that are making posts every fifteen minutes about nothing of interest. One should always practice restraint when deciding whether or not content is worth publishing as well as how frequently this content is posted.

Three Effective SEO Habits for Small Business Blog Designers

SEO BlackboardWith more and more businesses using search engine optimization techniques to improve their websites, it’s becoming increasingly difficult for companies to stand apart from the competition. Aside from creating a strong social media following and building a SEO friendly website, many internet advertising firms instruct their clients to improve their blogs. Despite how similar some sites may be to the domains of others in their related industry (retailers, mechanics, etc), a regularly-updated blog will be distinctive to visitors as well as worthy of their time and attention.

However, a great blog can be a real challenge to create and maintain without proper planning. While some websites simply post the latest industry news on their blogs, the fact is that this content is obviously going to be available at more authoritative and well-ranking domains. When looking for news, users are unlikely to discover a small business’ blog unless that blog is already high up in the SERPs. In fact, most blogs remain completely off the SEO radar unless the right practices are observed in their creation and management.

Be Unique with Plenty of Personality and Insight

Although it’s a smart move for blog writers to reference current events and trending topics when creating content, simply regurgitating facts only serves to make posts stale and unoriginal. Google’s search algorithm is designed to seek out interesting and unique content, and as such site owners will want to go the extra mile to remember that when blogging. Before committing words to paper (or webpage, in this instance), writers should approach their work with a sense of self. One should consider putting his or her own spin on whatever is being reported. By creating something interesting and original, both the SEO and reader value for that blog entry increase dramatically.

Reference Sources with High Authority Links

In addition to supporting the data and information referred to in a blog entry, authoritative links can also further strengthen a page’s ranking. The presence of outbound links to well-known websites with consistent traffic is just one of the many metrics that site crawlers consult when deciding rankings. While one should never go as far as to glut a blog with links to other sites, it is generally recommended that site owners back up their facts with at least a handful of strong links.

Design the Blog with Readers in Mind

The most popular blogs around are those that have great layouts and are aesthetically pleasing. While a novice writer will often go with free themes for his or her blog (usually supplied by Blogspot or WordPress), one should always try to use original images and design elements when possible. Implementing company media assets in the presentation can go a long way towards putting an identifiable stamp on the blog and making it something great. Although there’s little in the way of SEO value for page design, this work ultimately serves to make a solid impression on site visitors. That alone can influence users to stay on a page longer and engage the content present on it.

High Quality SEO Content is Easier to Create than You Think

SEO Globe with PagesAs more small business owners decide to take their companies online, many people are finding themselves dealing with search engine optimization for the first time. SEO companies have been in increasingly greater demand as of late as countless retailers and service providers turn to the internet for better sales and brand recognition. While it’s always recommended that SMB owners turn to professional marketing firms for all their SEO needs, getting started a site started with top quality web content is something that anyone can do.

The Makings of Something Great

A well-trafficked and popular site starts small with a single idea. While many businesses only see their web domain as a means by which to close sales and attract customers, it’s important that more care is given to the purpose behind the content itself. Instead of churning out blog posts and pages that read like advertising speak, try to focus on being more informative or interesting. Many companies these days are building up their on-page content to reflect themselves less as businesses and more as an approachable group of employees. This can help site visitors better associate themselves with a business than if it were just a collection of slogans and sales speak.

Constant updates that focus on industry-related news can also really help a site’s showings in the SERPs. By continually focusing on trending news topics and popular search terms, a webpage gains a much better spotlight from Google’s search algorithm and becomes more SEO-friendly as a result. This is due to the search engine’s designed preference for showing fresh content to its users. If a company’s site is relevant to a particular breaking news story, then webmasters should not hesitate in putting some commentary or response on the topic to page.

Implementing User Contributions as Great Page Content

One thing that popular websites do particularly well is getting site users and visitors to contribute regular content. Although this level of interaction can be hard to achieve without already strong page traffic, a good writer can create content that invites and motivates readers to give their two cents about a topic. When discussing controversial events or any other divisive subjects, always remember to put hooks in the text that will get users to reply. Coming out and directly asking the reading audience for its thoughts is an easy way to do this, but a fantastically-written chunk of content prompts that sort of engagement by itself.