These days, nearly every company that chooses to market itself online does so via social networks. While traditional pay per click advertisements and organic SEO efforts are in high demand, countless companies the world over have been lured into social media due to its mass appeal. However, not all businesses that seek out future clientele on Facebook and other social sites end up getting the results they want. In fact, many amateur social campaign managers fall prey to the same common mistakes time and time again.
The Strong-Arm Marketing Approach
Far too many businesses initially approach social media advertising as they would any other form of marketing. Although major social media websites Twitter and Facebook both allow for traditional advertising, campaign managers still end up using traditional call-to-action marketing speak when posting in status updates or on user walls quite often. Simply put, this is a huge mistake.
When updating a company’s social media feed or reaching out directly to users, employees should always maintain a friendly and personable tone. The more successful businesses operating on these sites speak to their followers casually and ask them plenty of questions. It is with this approachable attitude that users are more likely to both interact with a company and click on its links. Sticking to updates and messages that read more like sales pitches than natural conversation only pushes customers away.
The Broad User Base Grab
Many companies try to grab as large a follower base as possible when first embarking on their social media campaigns. In the initial days of becoming listed on Facebook or Google+, every business struggles to build up a group of users who will share content with and for them. Some people make the mistake of trying to accomplish this by posting everywhere they can, but success usually comes as a result of very specified network activity. In particular, it’s always a good idea to look for relevant groups that are interested in a company’s product or service when building a follower base.
The Constant Deluge of Updates and Posts
At all times, companies must take care not to inundate their followers with countless posts or profile updates. Few things turn off users more than seeing their feeds being dominated by businesses that are making posts every fifteen minutes about nothing of interest. One should always practice restraint when deciding whether or not content is worth publishing as well as how frequently this content is posted.