With the popularity of social media sites growing at a fast pace, small business owners may find the ability to juggle the time between running their business and diving into the social media world a difficult task. Luckily, joining the social media bandwagon isn’t as difficult as some may think.
Here are simple tips to help small business owners keep their social media status alive while running their business:
Perform a quick keyword research to find potential customers
A quick keyword search will help you find potential customers throughout social media sites and helps customers become familiar with your company. On the social media sites, simply type in a keyword related to your product or service and see what users are talking about.
Allow word to spread quickly
You can help users share your site and various posts on social media sites by adding an “Add This” widget. This allows viewers to share information, videos and posts on a wide spectrum of social media sites.
Post short and sweet
Always remember that social media sites are for quick interaction since users are constantly engaging. You don’t have to take the time to write what feels like an essay (and more than likely, users won’t take the time to read it). You can keep posts short and sweet, and keep customers engaged by posting what’s currently taking place in your business or simply wishing customers a happy holiday.
Offer a preview
It’s no doubt that customers love pictures, especially of a new product. What they love even more than a new product is seeing a preview of a new product. Also, this is the perfect opportunity to get a feel for how customers feel or what they think about the upcoming product.
Converse two ways
While social media sites are a great way to keep customers up-to-date with the latest news concerning your business, readers may feel as though it’s a one-way street. Allowing customers to respond to posts helps create a social engagement.