Simple Ways to Use Social Media While Running Your Busy Business

With the popularity of social media sites growing at a fast pace, small business owners may find the ability to juggle the time between running their business and diving into the social media world a difficult task. Luckily, joining the social media bandwagon isn’t as difficult as some may think.

Here are simple tips to help small business owners keep their social media status alive while running their business:

Perform a quick keyword research to find potential customers
A quick keyword search will help you find potential customers throughout social media sites and helps customers become familiar with your company. On the social media sites, simply type in a keyword related to your product or service and see what users are talking about.

Allow word to spread quickly
You can help users share your site and various posts on social media sites by adding an “Add This” widget. This allows viewers to share information, videos and posts on a wide spectrum of social media sites.

Post short and sweet
Always remember that social media sites are for quick interaction since users are constantly engaging. You don’t have to take the time to write what feels like an essay (and more than likely, users won’t take the time to read it). You can keep posts short and sweet, and keep customers engaged by posting what’s currently taking place in your business or simply wishing customers a happy holiday.

Offer a preview
It’s no doubt that customers love pictures, especially of a new product. What they love even more than a new product is seeing a preview of a new product.  Also, this is the perfect opportunity to get a feel for how customers feel or what they think about the upcoming product.

Converse two ways
While social media sites are a great way to keep customers up-to-date with the latest news concerning your business, readers may feel as though it’s a one-way street. Allowing customers to respond to posts helps create a social engagement.

Read Your Industry

Social sharing has incredible potential.  It improves visibility, branding, and marketing.  Other than offering incredible goods and services, social media presents opportunity to do more for your customers.  Is the ‘notion’ of more okay with you?  We know it is okay with the consumers.

Online Offers More

All notions of ‘scamming’ engines aside, the Internet offered a platform for more brand expression.  Brands could originate more pages to create a brand experience.  Other than news about goods and services, what else could a brand do to help consumers?  Online offers more opportunity to educate.

Who is Educated?

Who is educated on your industry?  Think like a consumer.  What do consumers want to know?  What understanding can make them better consumers?  Don’t position yourself as the ‘one and only’ expert in your field.  Being selfish about sharing information is NOT the mark of an expert.  To truly provide value to your consumers, present them with the best information, regardless if supplied by you, competitors, outside sources, etc.

Teachers Are Students

Track down the best teachers in the world, regardless of industry; they’ll tell you they’ll always remain students.  The best students stay students.  If you want to educate your consumers, you need to show them you’re a teacher and student.  If you’re only offering in-brand insight, you’re neglecting your consumers.

Offer Don’t Inundate

It’s incredibly beneficial to offer consumers ongoing information; but, make learning an option for them rather than inundate them with material.  It’s very likely people aren’t ready to learn every moment your brand wants to share and teach information; and, let’s face it; often, commercial sentiments are thrown in too, making the inundation possibly annoying.  Don’t anny your customers; satisfy them.

Blogging & Social Media – A New Frontier for Online Marketers

Although virtually every business must utilize marketing strategies to promote their products and services, but in the modern marketplace, many companies find it difficult to determine which type of campaign is most effective.  Even online marketing options are increasing due to the skyrocketing popularity of social media, E-Commerce and blogging in recent years.  These new trends do create great opportunities for companies and they should be considered as more than just supplemental to an online marketing campaign, but essential.

While some traditional SEO methods are still effective, new techniques emerge each day which have proven to be useful to marketers.  Blogs and social networks are two platforms which should be considered viable tools to Internet marketers.  Both are able to help build strong and relevant link profiles for pages while simultaneously being considered authoritative by search engines.

Social media platforms such as Google+, Facebook, Twitter and others provide more than just a forum for customers to interact, they also promote brand awareness and help companies expand their valuable online presence.

Using social media and blogs to keep customers informed of new offerings is very beneficial for businesses.  Additionally, by providing online-exclusive incentives through social platforms or E-Commerce storefronts, brands can encourage their customers to utilize their site, store and social media offerings.

As Internet marketing continues to grow, social media and blogging will play an even larger role in the big picture of SEO and other related strategies.  Although there are constant changes in search engine optimization, social engagement certainly looks to have an important part in its long-term future.