When you publish a guest post on an authoritative website, it’s a huge score. Whether that website is The Huffington Post, Forbes, Business Insider, or a New York Times blog, your published article opens the doors of your business and website to an expansive base of readers.
Let’s simply refer to these types of authoritative sites that cover general news as “broad websites.”
Other kinds of websites that are great to be published on are authoritative websites that cover a single topic specific to your industry. Some of these websites include Entrepreneur (for startups) and TechCrunch (for IT companies).
Let’s refer to these as “niche websites.”
Getting published on an authoritative broad website builds readership, recognition, and a high quality link to your website. This is a link that produces traffic to your site via the published article and increases your rankings. Search engines like Google give your website more authority in search engine results pages (SERPS) when they see that a link from a highly authoritative site is pointing to it.
Getting published on an authoritative niche website builds readership, recognition, a high quality link and rapport. As you can see, getting published on an authoritative niche website builds everything an authoritative broad website does – in addition to rapport. And rapport is the element that gets you the most value for your guest blog. In addition to getting an authoritative link back to your website that search engines love, you’ll get conversions from the rapport that is established.
When you publish on a niche website, the rapport comes easily because you’re covering a topic people are already deeply interested in. Most likely, they didn’t just stumble across it. They were looking for it. And when you show them you’re experienced and willing to share important information and even secrets, readers begin to like and trust you. This is amazing for converting readers into faithful followers and customers.
For example, let’s take an IT company that’s using guest blogging to improve their SEO. Say they write an amazing article, pitch it to The Huffington Post (broad website) and TechCrunch (niche website), and it gets accepted by both. Both websites want to publish it, so now the IT company is faced with a decision: Publish the article on Huffington where it will be placed in front of an expansive audience, or publish the article on TechCrunch where it will be placed in front of a smaller audience that lives for technology?
For SEO and conversion purposes, niche websites that are as authoritative in their industry as broad websites are globally are always worth prioritizing.
Now, with that said, let’s get real for a minute.
The truth is that your company may not have the authority necessary to attract attention from websites like The Huffington Post and Tech Crunch.
This is fine though, and exactly why we created something called the Guest Blogging Tier System. But before we show you that – a simple guest blogging system anyone can use to improve rankings – we want to share a handy little tool with you.
A Handy Little Tool that Helps You Determine a Website’s Authority
This tool is called the MozBar – an SEO toolbar – and is available for the Google Chrome and Firefox browser.
What this tool does is produce a number from 1-100 for a website that indicates the strength of the website’s authority. The higher the number, the more authoritative that website is and the more you should want to get published on it.
Here’s an example of how it looks in SERPs …
What’s indicated by the blue bar is that The Huffington Post has only a slightly higher domain authority (98) than TechCrunch (96).
Now, using the Huffington Post-TechCrunch example and the MozBar information above, it’s easy to see why it would be better for an IT company to publish an article on TechCrunch rather than The Huffington Post.
But say that TechCrunch’s domain authority (DA) was 85 instead of 96. Would it still be better for the IT company to get published on TechCrunch rather than Huffington Post? In a word, yes – and this is a common “DA vs. relevancy” judgment call you’ll face during your guest blogging endeavors. It’s also a judgment call you’ll get better at making as you acquire more guest blogging experience.
The Guest Blogging Tier System
Because not every company or person has the authority to attract attention from high-DA websites right off the bat, we’ve set up a Guest Blogging Tier System you can use to acquire the best guest blogging opportunity for yourself or your company.
The best part about the tier system is that it’s incredibly easy to use and effective. All you have to do is start from the top – or the highest tier you think you can realistically get published under – and drill your way down. For instance, if you don’t receive any responses from tier 2 websites, drill down to tier 3. By starting at the most realistic tier and drilling down, you’ll be able to get your article published on an authoritative website.
- Tier 1 Websites: DA 80-100
- Tier 2 Websites: DA 60-79
- Tier 3 Websites: DA 40-59
- Tier 4 Websites: DA 20-39
For websites with a DA of 20 or lower, you’re better off publishing your post on your own website. Why give your quality piece to a website that’s less authoritative than your own?
Some Things to Remember About Guest Blogging
- Look for links at the bottom of websites that say “Contribute” or “Write for Us.” Follow these links for the best chance of acquiring a relationship and potential guest blogging opportunity with that particular website.
- If you don’t see such a link, contact the website’s administrator through a contact form or e-mail and say you’re interested in contributing an article to the website. In your message, copy the title of your article, a brief summary, and the first few paragraphs of the article.
- If a website administrator responds and accepts, maintain a healthy relationship with your new contact for future guest blogging opportunities. While it’s important to diversify your link profile, consistently publishing the occasional guest blog on an authoritative website will only help you.
- After your article is accepted, make sure the website allows you to put a “dofollow” link to your website in the article’s author section.
- DO NOT ask questions about links before your article is accepted or a relationship is formed.
If guest blogging comes down to time for you, you may want to consider hiring an SEO company to write articles and acquire opportunities on your behalf. Match an SEO company with your unique needs today and get the help you need!