Make Your Blog Post Standout with these 3 Post Formats

The purpose of a company blog is for businesses to provide web audiences with business-related information, especially pertaining to products and services. This helps them connect with web audiences and create relationships to turn visitors into customers. In regards to the usefulness of blogs for SEO purposes, SEO companies understand the impact a company blog plays in helping a site stand out. Because blog content is consistently updated with targeted keywords used throughout, search engines crave the fresh content, helping a site to become visible.

While blogs help a site stand out in search engines, companies must also focus their attention on ensuring their posts attract web audiences. Just as businesses want to ensure they create a unique and attractive website for web audiences, the same concept applies to a blog. Rather than just writing what can sometimes appear to be a journal entry to web audiences, companies should focus on writing blogs in a format that attract web audiences.

If you’re looking to give your blog post format something more than just paragraphs piled onto each other, here are three blog post format ideas:

List tips & advice
Web audiences are on your blog because they want to learn about your company, products and services, and how it can benefit them. You can help them learn about your company, products or services by listing the benefits and describing each briefly. This not only helps web audiences learn more about your business in general, but helps turn blog visitors into customers.

How to’s
While web audiences may be aware of a product or service, and of its purpose, you can write a “How To” piece catering to what else web audiences can do with it. These types of blogs catch the attention of audiences because they learn something they may have not of already known about.

Keeping up with the latest news in your particular industry is usually a given. You can utilize this knowledge by creating a blog post out of it. Web audiences love studies, researches and statistics. If your company recently performed a study, whether one for customers and how they feel, or if a study was recently performed that relates to your company, turn it into a blog post.

How to Write an Attractive Blog Post Title – 5 Tips on Creating a Catchy Title

As SEO companies stress the importance of providing valuable content on a blog, the first step in creating valuable content starts at the title. The blog title makes the first impression on web audiences, influencing them to read the first sentence of the post itself or turning them away from the blog in general. The title is a very powerful piece of content and one that SEO companies pay special attention to in order to attract web audiences.

Here are 5 simple tips to help you create a catchy title for your blog posts:

1. Follow the theme
Your blog itself should follow a common theme. This pertains to your particular industry or business. For example, if the blog is for your SEO company, then your general theme may be SEO, which your posts would cater to. Each blog post title should be relevant to the theme so as to avoid throwing off readers and to keep your blog consistent. 

2. Know your audience
Since you want to keep your blog alive and active, your focus is capturing the interest of your audience. Because a blog is the first piece of content an audience sees, keep them in mind when creating a title. Think of what type of title they would like in order to capture their interest.

3. Don’t generalize a title
Your title shouldn’t be general as this can throw off readers and can result in a dry title that bores readers. You should create a title that’s specific so readers understand what the post is about. You want to write a creative title so as to lure in readers. You can do this by asking a question, tapping into emotions, or writing persuasively or objectively. Also, you may want to create a title that readers aren’t familiar with or maybe wouldn’t necessarily expect, but one that’s still relevant to the blog itself.

4. Keep it active and alive
Just like you wouldn’t want to write a blog post that’s old news, the same applies to the post title. If a title seems like old news, no one is going to want to read the blog. You should keep each post title alive, active and current.

5. Make it easy to remember
You don’t want readers to read a blog title and instantly forget it. Rather, you want them to remember it. You want to create a title that isn’t too complex or destructive, or else they’re less likely to remember it.


How to Keep a Blog Flowing with Ideas

While blogging has proven itself an effective tool for businesses looking to gain traffic to their website, it can also be a hard task to manage since businesses must keep their blog flowing with ideas. Businesses shouldn’t just choose any blog topic, but creative and innovative topics that web audiences can utilize and search engine spiders can feed off of.

Thinking of a new blog topic can be both challenging and time-consuming. But, to help avoid the hassles of thinking of a new blog post, here are tips to help gain blog ideas.

Social media sites
Social media sites such as Digg, StumbleUpon and Twitter are great outlets for obtaining blog ideas. Businesses can find blogs on Digg and StumbleUpon that are gaining a lot of online attention. Twitter is another great source for obtaining ideas because there are several news outlets, businesses and ordinary people who write blogs and articles on an array of topics and tweet them.

What’s going on with your company
Stay up-to-date with the latest news about your business and relay this information to customers in a blog so that they can stay current with what’s going on. Is your business attending an upcoming event? Is your company expanding? Was your company entered into a contest to win an award?

Employee experiences
What some may overlook is that their personal experiences can make for a good read. Web audiences love blogs that provide personal opinions and experiences that they can relate to. A business may decide to have one employee per month write a blog post or two about what they’ve learned in the business and how it can help web audiences. Another idea includes writing about how the business has changed over the years and how they’ve worked to where they are.

Customer comments
What businesses should avoid is ignoring customers who comment on blog posts. Businesses can answer customer’s questions through a blog post. Take a read at what customers are interested in knowing and answer their questions with a blog post. Also, businesses can pick up ideas by engaging with customers. Find out what they think or what’s on their mind by reaching out to them.

Conduct a survey
If your business is interested in finding out how customers feel about a product or service or their experience as a customer, conduct a survey. The survey can be discussed in a blog post with the results.

Keep a list of ideas
One of the best ways to avoid running dry on blog ideas is by keeping a list of blog ideas. Anytime an idea comes to mind, jot it down. You may decide to use it right away or save it for later.