Why Tie Social Media into Your SEO Campaign: 3 Major SEO Benefits to Social Media

When businesses partner with an SEO company, businesses are not only handed the rundown of how SEO is an effective service for helping a site rank well, but SEO companies also stress the importance of businesses becoming involved in social media. Although many businesses are aware of the simple benefit of utilizing social media as a communication tool, social media has many SEO-related advantages that help an SEO campaign become even more successful.

Many businesses are aware of the obvious benefits to becoming involved in social media. These reasons include the cost effectiveness, and the simplicity in creating social media and maintaining accounts. Social media sites like Facebook, Twitter and LinkedIn are free to join and very easy to set up. While these sites help guide users in the creation process, most can set up accounts without help. These sites are also easy to manage as users simply write a brief post, share links, videos and pictures. You can search for people and other companies to interact with, and inform web audiences of your company, products and services. Overall, social media sites help businesses establish an even greater online presence.

While these are valid reasons why your business should get involved in social media, there are even bigger, SEO-related benefits.

1. Create backlinks to help your site rank higher
Social media sites allow users to not only post content, but they can also share the content. One post on your social media site can be shared by a range of users and across other social media platforms. Sharing content creates backlinks, which helps increase your page rank and rankings in the SERPs.

2. Your posts and profiles can be found in SERPs
What some may not be aware of is that your social media posts and profiles can be found in the SERPs. Web audiences can simply type in your company name or a related keyword and your social media sites can be found in the SERPs. Also, by adding your social media sites to each site, users can visit the other social media sites your business is on. For example, on your Twitter account profile, you can add your Facebook page and LinkedIn profile for users to visit these pages.

3. Share your content through posts
SEO companies stress the important role content plays in helping a site rank well. Social media is another way to share content. Since you want to avoid duplicate content, and since your social media posts are shorter, you can reword other content such as blog posts and articles to be posted on social media sites, enhancing your SEO efforts.

Utilizing an SEO Company: 4 Important Factors to Understand Beforehand

While utilizing the services of an SEO company can help your site become more visible online through various strategies and techniques, prior to turning to an SEO company, there are a few steps your business should take beforehand. These steps will not only help you and the SEO company work together on a campaign, but these steps will help guide you to success.

1. Focus on understanding the value of the product or service
While businesses should focus on their competition, they should pay close attention to what their product or service has to offer. Rather than focusing on your competitor, first you should focus on the value of your product or service. What makes your product or your service so unique? What makes it better than what is already out there?

2. Truly recognize your audience and how the product or service relates to them
Instead of just assuming an age range of your targeted audience, truly recognize who they are and how the product or service benefits them. This is an essential part of your campaign success. Ask yourself why these customers would want this product or service and how it benefits them.

3. How will you form a bond with your customers?
Remember that your initial goal isn’t to just draw web audiences to your site, but to turn visitors into customers. The best way to do this is to form a bond with them. Customers want to feel appreciated and welcomed by businesses. Take the time to get to know them and communicate with them. By formulating a bond or relationship with them, you’ll create demand.

4. Determine the best channel for promoting your product or service
Although creating an attractive and SEO-enhanced site will help draw in visitors, you will need more than just an appealing and keyword-focused site. Determine where you audience is and how you can reach them. There are various channels to help draw attention to your site such creating a company blog and joining social media sites. You don’t necessarily have to join each, but determine which are best in capturing your audience.

By carefully analyzing these four factors ahead of time, you will be able to create and maintail a successful SEO campaign.

What to Remember When Hiring an SEO Company to Work for You

Once you make the decision to hire an SEO company, the next step involves selecting a company that will work to meet your business objectives and goals. This can be a lengthy and complex process as your business goals stand atop the importance chart. You don’t want to hire a company to help your site rankings soar only for them to tumble poorly.

When you take the time to research the various SEO companies available to work for your business objectives, there are many important factors you should take into consideration. While some may be obvious, others may be overlooked.

Know your limitations
While you may want everything an SEO company can provide to help your site rank well, be aware of your limitations. Although SEO companies can provide various services, this can be costly. Instead, review what services you believe are best for your goal and you can afford. A good SEO company will be able to work with you to reach your goal, regardless of your limitations. They will be strategic and knowledgeable, offering the best ways to get you to where you want to be.

Be adjustable
Although you may have ideas in mind as to how you want to approach your goals, remember that you’re working with an SEO company. You should inform them of your goals and ideas, but also listen to what they suggest their approach may better suit your goals. Also, they may provide suggestions that you didn’t consider which may change your planned approach.

Stay on the same page
One trait to looking for in an SEO company is their communication skills. You want to stay in constant communication with them so that you know what they are doing to help your business. Most SEO companies have various departments within the organization, each working in different ways to service you. You should know what each department is currently working on and how it will affect your business.

Track your progress
All too often businesses hire an SEO company to work for them but fail to stay on track in regards to the success of the campaign. There are various online tools available for free to help track the traffic coming to your site. Although the SEO company will use such tools, it’s important that you use them as well. Just as you want to know how the SEO company is working for you, you want to ensure that the campaign is successful. Also, by tracking your progress you can learn what strategies are working and what need to be changed.