Why Tie Social Media into Your SEO Campaign: 3 Major SEO Benefits to Social Media

When businesses partner with an SEO company, businesses are not only handed the rundown of how SEO is an effective service for helping a site rank well, but SEO companies also stress the importance of businesses becoming involved in social media. Although many businesses are aware of the simple benefit of utilizing social media as a communication tool, social media has many SEO-related advantages that help an SEO campaign become even more successful.

Many businesses are aware of the obvious benefits to becoming involved in social media. These reasons include the cost effectiveness, and the simplicity in creating social media and maintaining accounts. Social media sites like Facebook, Twitter and LinkedIn are free to join and very easy to set up. While these sites help guide users in the creation process, most can set up accounts without help. These sites are also easy to manage as users simply write a brief post, share links, videos and pictures. You can search for people and other companies to interact with, and inform web audiences of your company, products and services. Overall, social media sites help businesses establish an even greater online presence.

While these are valid reasons why your business should get involved in social media, there are even bigger, SEO-related benefits.

1. Create backlinks to help your site rank higher
Social media sites allow users to not only post content, but they can also share the content. One post on your social media site can be shared by a range of users and across other social media platforms. Sharing content creates backlinks, which helps increase your page rank and rankings in the SERPs.

2. Your posts and profiles can be found in SERPs
What some may not be aware of is that your social media posts and profiles can be found in the SERPs. Web audiences can simply type in your company name or a related keyword and your social media sites can be found in the SERPs. Also, by adding your social media sites to each site, users can visit the other social media sites your business is on. For example, on your Twitter account profile, you can add your Facebook page and LinkedIn profile for users to visit these pages.

3. Share your content through posts
SEO companies stress the important role content plays in helping a site rank well. Social media is another way to share content. Since you want to avoid duplicate content, and since your social media posts are shorter, you can reword other content such as blog posts and articles to be posted on social media sites, enhancing your SEO efforts.

Simple Ways to Use Social Media While Running Your Busy Business

With the popularity of social media sites growing at a fast pace, small business owners may find the ability to juggle the time between running their business and diving into the social media world a difficult task. Luckily, joining the social media bandwagon isn’t as difficult as some may think.

Here are simple tips to help small business owners keep their social media status alive while running their business:

Perform a quick keyword research to find potential customers
A quick keyword search will help you find potential customers throughout social media sites and helps customers become familiar with your company. On the social media sites, simply type in a keyword related to your product or service and see what users are talking about.

Allow word to spread quickly
You can help users share your site and various posts on social media sites by adding an “Add This” widget. This allows viewers to share information, videos and posts on a wide spectrum of social media sites.

Post short and sweet
Always remember that social media sites are for quick interaction since users are constantly engaging. You don’t have to take the time to write what feels like an essay (and more than likely, users won’t take the time to read it). You can keep posts short and sweet, and keep customers engaged by posting what’s currently taking place in your business or simply wishing customers a happy holiday.

Offer a preview
It’s no doubt that customers love pictures, especially of a new product. What they love even more than a new product is seeing a preview of a new product.  Also, this is the perfect opportunity to get a feel for how customers feel or what they think about the upcoming product.

Converse two ways
While social media sites are a great way to keep customers up-to-date with the latest news concerning your business, readers may feel as though it’s a one-way street. Allowing customers to respond to posts helps create a social engagement.

Read Your Industry

Social sharing has incredible potential.  It improves visibility, branding, and marketing.  Other than offering incredible goods and services, social media presents opportunity to do more for your customers.  Is the ‘notion’ of more okay with you?  We know it is okay with the consumers.

Online Offers More

All notions of ‘scamming’ engines aside, the Internet offered a platform for more brand expression.  Brands could originate more pages to create a brand experience.  Other than news about goods and services, what else could a brand do to help consumers?  Online offers more opportunity to educate.

Who is Educated?

Who is educated on your industry?  Think like a consumer.  What do consumers want to know?  What understanding can make them better consumers?  Don’t position yourself as the ‘one and only’ expert in your field.  Being selfish about sharing information is NOT the mark of an expert.  To truly provide value to your consumers, present them with the best information, regardless if supplied by you, competitors, outside sources, etc.

Teachers Are Students

Track down the best teachers in the world, regardless of industry; they’ll tell you they’ll always remain students.  The best students stay students.  If you want to educate your consumers, you need to show them you’re a teacher and student.  If you’re only offering in-brand insight, you’re neglecting your consumers.

Offer Don’t Inundate

It’s incredibly beneficial to offer consumers ongoing information; but, make learning an option for them rather than inundate them with material.  It’s very likely people aren’t ready to learn every moment your brand wants to share and teach information; and, let’s face it; often, commercial sentiments are thrown in too, making the inundation possibly annoying.  Don’t anny your customers; satisfy them.