Seems kind of crazy, right? But it’s true.
Copyblogger – our industry’s leading publisher of free Internet marketing information – is letting go of the term SEO.
According to Sean Jackson, CFO and partner in Copyblogger Media, “I have felt that the entire concept of SEO, while an important part of online marketing, had a very ‘spammy’ connotation.”
(Keep in mind that this is coming from the “resident SEO guy” at Copyblogger.)
“The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement. Yes, SEO is officially dead. Not the practice, but the term.”
If you’ve been part of the SEO and e-marketing mix even for just a couple years, you can probably sympathize with Jackson. As a client, you may have placed projects on freelancing platforms for “SEO articles” in the past. These are articles that never really benefitted your audience and eventually ended up hurting your SEO efforts. You know, the “brain dump articles” where you would link keyword-rich text back to your site’s homepage.
Sentences like the following abounded: “Everyone experiences [keyword] and is affected by [keyword], which is why it’s important to learn about [keyword].”
Useless sentences that muddied online search are just some of the reasons Jackson said “I really hate the term ‘SEO’” at the beginning of his OC/DC article.
What is OC/DC? And is Copyblogger Endorsing it Just Because It’s Cool?
It brings to mind a mental disorder when, in reality, it’s anything but. In fact, it’s probably one of the things farthest away from a mental disorder, given that it means Optimizing Content for Discovery and Conversion.
It also brings these guys to mind…
And really, these guys are more similar to OC/DC than mental disorders. Why? Because the Copyblogger team is cool. AC/DC is cool. Mental disorders aren’t cool.
But shifting forward to what OC/DC really is – not what it reminds us of – OC/DC is synonymous with the same tactics Copyblogger has been writing about and employing for nearly a decade. Before coming up with a replacement term for SEO, the value-driven and open-minded Copyblogger crew made content marketing a part of SEO.
Now content marketing is SEO.
And who better to create a new term and lead the charge than Copyblogger – a content marketing company with the tagline, Solutions for Smarter Content Marketing.
So, to answer the second question: No, Copyblogger is not endorsing the term OC/DC just because it’s cool.
Copyblogger is endorsing the term OC/DC because:
- SEO is about informing people first, search engines second
- SEO is about conversion, not just getting on page one
- Useful content ranks better than “brain dump content”
In essence, using the term SEO no longer makes sense. You can drive as much traffic to your site as you want, but if your content is garbage, your leads will be garbage. And the practice that SEO should represent – and which is represented by qualified SEO companies – is the practice of gaining high quality leads, followers, etc.
Also, people are smart. And there’s nothing stopping them from leaving a crummy website, even if (for some odd reason) it does sit at the top of SERPs.
Which is why it’s better to focus on content, and, as OC/DC implies, optimizing content for discovery and conversion.
Remember, the idea behind SEO is not dead. The only reason it’s being replaced is because spammers and frauds can’t hack OC/DC. That would mean being smart, compelling, and value-driven – something Google loves and something you just can’t fake.
So thumbs up Copyblogger, and long live OC/DC.
Now here’s the answer to the first question regarding what OC/DC is, in its entirety.