Why Tie Social Media into Your SEO Campaign: 3 Major SEO Benefits to Social Media

When businesses partner with an SEO company, businesses are not only handed the rundown of how SEO is an effective service for helping a site rank well, but SEO companies also stress the importance of businesses becoming involved in social media. Although many businesses are aware of the simple benefit of utilizing social media as a communication tool, social media has many SEO-related advantages that help an SEO campaign become even more successful.

Many businesses are aware of the obvious benefits to becoming involved in social media. These reasons include the cost effectiveness, and the simplicity in creating social media and maintaining accounts. Social media sites like Facebook, Twitter and LinkedIn are free to join and very easy to set up. While these sites help guide users in the creation process, most can set up accounts without help. These sites are also easy to manage as users simply write a brief post, share links, videos and pictures. You can search for people and other companies to interact with, and inform web audiences of your company, products and services. Overall, social media sites help businesses establish an even greater online presence.

While these are valid reasons why your business should get involved in social media, there are even bigger, SEO-related benefits.

1. Create backlinks to help your site rank higher
Social media sites allow users to not only post content, but they can also share the content. One post on your social media site can be shared by a range of users and across other social media platforms. Sharing content creates backlinks, which helps increase your page rank and rankings in the SERPs.

2. Your posts and profiles can be found in SERPs
What some may not be aware of is that your social media posts and profiles can be found in the SERPs. Web audiences can simply type in your company name or a related keyword and your social media sites can be found in the SERPs. Also, by adding your social media sites to each site, users can visit the other social media sites your business is on. For example, on your Twitter account profile, you can add your Facebook page and LinkedIn profile for users to visit these pages.

3. Share your content through posts
SEO companies stress the important role content plays in helping a site rank well. Social media is another way to share content. Since you want to avoid duplicate content, and since your social media posts are shorter, you can reword other content such as blog posts and articles to be posted on social media sites, enhancing your SEO efforts.

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